Who we are
From Everyday Essential to Extraordinary Expression
Sock It Up is proudly Australian owned and designed, and we're on a mission to prove that the smallest details make the biggest statements. Since our founding, we've grown to become one of Australia's biggest sock wholesalers and custom sock manufacturers—but our purpose has always stayed the same: spreading happiness, one pair at a time.
We believe life's too short for boring socks. That's why we've transformed an everyday essential into a colourful canvas for self-expression. Whether you're stepping into a boardroom, heading out for weekend drinks, or simply want to add a spring to your step, our funky unisex designs help everyone put their best foot forward—literally.
Quality You Can Feel
We don't just make socks that look good; we make socks that feel incredible. Crafted from a premium blend of combed cotton, nylon, and spandex, every pair is:
Soft and cushiony for all-day comfort
Itch-free with breathable materials
Durable with extra padding to protect your feet
Designed to last so you can enjoy them season after season
Australian Roots, Global Appeal
While we're proudly Australian, our vibrant designs and commitment to quality have resonated far beyond our shores. Our creative team draws inspiration from art, fashion, and the colourful diversity of Australian culture to create socks that don't just complete an outfit—they start conversations.
From retail partners across the country to custom corporate projects that bring brands to life, Sock It Up continues to grow because we never compromise on three things: quality, creativity, and customer satisfaction.
Join the Sock Revolution
Whether you're a retailer looking for products your customers will love, or a business seeking the perfect branded merchandise, we're here to make sure every step you take is a stylish one.
